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THE RULES OF SEARCH HAVE CHANGED

Google Ranks You.
AI Recommends You.
You Need Both.

50% of searches now get an AI-generated answer before organic results. If your brand isn't being cited by ChatGPT, Perplexity, and AI Overviews — you're invisible to a growing audience. We fix that.

View Packages Free AI Visibility Audit
+278%
Organic Revenue
12x
SEO ROI
Top 3
AI Citations in 90 Days
+190%
Checkout Conversions
As Featured On
Forbes Search Engine Journal Ahrefs Blog Semrush The Drum
NEW SERVICE — 2026

What is GEO?

Generative Engine Optimisation ensures your brand gets cited as a trusted source in AI-generated answers — across ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot.

🤖
AI Crawler Access
llms.txt setup, robots.txt config for GPTBot, ClaudeBot, PerplexityBot
🏗️
AI-Optimised Schema
FAQ, HowTo, Article, Organisation + entity disambiguation
📊
Brand Monitoring
Track mentions across all major AI platforms weekly
🎯
Citability Scoring
Proprietary score measuring how likely AI is to cite your brand
Learn More About GEO
HOW AI SEARCH WORKS
1
User asks ChatGPT: "Best eCommerce SEO agency UK"
2
AI scans indexed sources — your site, reviews, Wikipedia, Reddit, articles
3
AI generates answer, citing brands with strongest signals
4
Your brand is either mentioned — or it isn't
GEO makes sure you're the brand AI cites.
Our Services

Everything You Need to Dominate Search

Traditional SEO drives traffic. GEO gets your brand recommended by AI. We deliver both.

SEO
Link Building & Digital PR
DR35–55+ guest posts, link insertions, and quarterly Digital PR campaigns that build real authority.
SEO
Content & On-Page
SEO articles, page optimisations, internal linking audits, and content strategy that targets revenue-driving keywords.
SEO
Technical SEO
Weekly health monitoring, Core Web Vitals, schema markup, and up to 20 technical fixes per month.
GEO
AI Crawler & Entity Setup
llms.txt, robots.txt for AI bots, Knowledge Graph and Wikidata entity establishment.
GEO
AI Brand Monitoring
Weekly monitoring across ChatGPT, Perplexity, Gemini, AI Overviews. Share-of-voice and competitor tracking.
GEO
Citability & AI Content
AI-optimised FAQ content, conversational query strategy, and long-form authority pieces designed to be cited.
Transparent Pricing

Pick Your Plan. No Lock-In. No Fluff.

Rolling monthly. Cancel with 30 days’ notice. 10% discount on annual payment.

Core SEO Retainers
Bronze
Bronze
Build your search foundation
£1,395 /mo
ex-VAT · rolling monthly
  • ✓ Monthly report + 20-min strategy call
  • ✓ 20 keywords tracked
  • ✓ 1× DR35+ guest post/mo
  • ✓ 1× DR35+ link insertion/mo
  • ✓ 1 SEO article (~1,200 words)
  • ✓ 2 page optimisations
  • ✓ Up to 5 technical fixes/mo
  • ✓ Basic schema markup
Get Started
Silver Most Popular
Silver
Scale with strategy and authority
£1,950 /mo
ex-VAT · rolling monthly
  • ✓ Monthly report + 45-min strategy call
  • ✓ 40 keywords tracked + 2 competitors
  • ✓ 1× DR45+ guest post/mo
  • ✓ 2× DR45+ link insertions/mo
  • ✓ Quarterly Digital PR campaign
  • ✓ 2 articles (~1,500 words each)
  • ✓ 4 page optimisations
  • ✓ Bi-annual content audit
  • ✓ Up to 10 technical fixes/mo
Get Started
Gold
Gold
Full-service SEO without limits
£2,595 /mo
ex-VAT · rolling monthly
  • ✓ Fortnightly report + 60-min strategy call
  • ✓ 75 keywords + 5 competitors tracked
  • ✓ 2× DR55+ guest posts/mo
  • ✓ 3× DR55+ link insertions/mo
  • ✓ Monthly Digital PR
  • ✓ 3 articles (~2,000 words each)
  • ✓ 6 page optimisations
  • ✓ Quarterly content audit
  • ✓ Monthly internal linking audit
  • ✓ Up to 20 technical fixes/mo
Get Started
GEO Add-Ons — AI Search Visibility
GEO
GEO Starter
Get visible in AI answers
£595 /mo
ex-VAT · rolling monthly
  • ✓ AI crawler audit + llms.txt setup
  • ✓ Robots.txt config (GPTBot, ClaudeBot, etc.)
  • ✓ FAQ, HowTo, Article, Org schema
  • ✓ Entity disambiguation (KG + Wikidata)
  • ✓ 2 FAQ content sets/month
  • ✓ Monthly AI brand mention snapshot
  • ✓ Quarterly citability scoring
  • ✓ Monthly GEO report + AI Visibility Score
Get Started
GEO Recommended
GEO Full
Own your brand's AI presence
£995 /mo
ex-VAT · rolling monthly
  • ✓ Everything in GEO Starter
  • ✓ Monthly crawler reviews + llms.txt updates
  • ✓ Full schema suite (Product, Review, Speakable)
  • ✓ Full entity ecosystem management
  • ✓ 4 FAQ content sets/month
  • ✓ Weekly AI monitoring (all platforms)
  • ✓ Monthly share-of-voice report
  • ✓ Competitor AI tracking (3 rivals)
  • ✓ 1 long-form authority piece/month
  • ✓ Conversational query content calendar
Get Started
Bundle Packages — SEO + GEO Together
Growth Bundle
Bronze SEO + GEO Starter
Bronze SEO + GEO Starter
£1,990 /mo
AI visibility from day one Choose Bundle
Best Value
Professional Bundle
Silver SEO + GEO Starter
Silver SEO + GEO Starter
£2,545 /mo
Most Popular Bundle Choose Bundle
AI-Ready Bundle
Silver SEO + GEO Full
Silver SEO + GEO Full
£2,945 /mo
Full AI presence management Choose Bundle
Full Visibility
Gold SEO + GEO Full
Gold SEO + GEO Full
£3,590 /mo
Flagship Choose Bundle

All prices ex-VAT. UK clients add 20%. Annual payment: 10% discount.

How We Work

6 Steps from Discovery to Results

01
Discovery Call
We learn your business, goals, competitors, and what you've tried before. No sales pitch — just questions.
02
SEO + GEO Audit
Full technical crawl, content review, backlink analysis, and AI visibility assessment across major platforms.
03
Strategy & Package
We recommend the right tier and build a prioritised roadmap for the first 90 days.
04
Implementation
On-page fixes, content production, link building, schema deployment, AI crawler configuration — all executed.
05
Monitor & Optimise
Weekly health checks, ranking tracking, AI mention monitoring. We adjust tactics based on what's moving.
06
Report & Review
Monthly reports with clear metrics. Quarterly strategy reviews. No vanity numbers — just what matters.
Client Results

Real Businesses. Real Numbers.

“We'd struggled for years to turn traffic into real revenue. Straight Up Search completely changed that. Within 12 months, our online store saw a 278% increase in organic sales and a 190% rise in checkout conversions from Google.”

E. Taylor
US eCommerce Store Owner
+278%
Organic Revenue

“Jamie and his team didn't just chase traffic — they focused on the product pages and categories that actually drive profit. 12x return on our SEO investment.”

eCommerce Client
Homeware & Lifestyle
12x
ROI

“Our brand started appearing in ChatGPT and Perplexity answers within the first quarter. That’s visibility we couldn’t have bought with ads.”

SaaS Founder
Project Management Tool
Top 3
AI Citations
Trusted By Brands Like
Cult Pens
Reptile Centre
Happy Puzzle
Lily O'Briens
Essential Workwear
James & James Fulfilment
TutorCruncher
Jamie Irwin, Founder of Straight Up Search
About

Jamie Irwin, Founder

Jamie founded Straight Up Search with a simple philosophy: SEO should be transparent, results-driven, and free of fluff. With over a decade of experience working with eCommerce brands, SaaS companies, and service businesses, he's built an agency that focuses on what actually moves the needle — not vanity metrics.

In 2026, Jamie expanded the agency's offering to include GEO — Generative Engine Optimisation — recognising early that AI search is the next frontier for brand visibility.

Read More About Us
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FAQ

Common Questions

SEO focuses on ranking in traditional Google/Bing search results. GEO (Generative Engine Optimisation) focuses on getting your brand cited in AI-generated answers from ChatGPT, Perplexity, Google AI Overviews, and similar platforms. Both are complementary — and both matter in 2026.
Not necessarily. GEO can be added to any Core SEO tier, or taken standalone. However, a strong SEO foundation makes GEO more effective — AI platforms heavily favour sites that already rank well in traditional search.
Yes. All plans are month-to-month with 30 days' cancellation notice. No lock-in, no minimum terms. We recommend at least 3 months to see meaningful results.
Yes. Where placements require an editorial fee, it's absorbed within the retainer. The link count is adjusted accordingly — no surprise invoices.
Yes, with 30 days' notice. Upgrades take effect immediately. Downgrades apply from the next billing cycle.
GEO add-ons are available as standalone services. Contact us for standalone GEO pricing.

Your Competitors Are Already Doing This.

Don't let them own the AI answers in your niche. Book a call — we'll show you exactly where you stand in both Google and AI search.

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Straight Up Search
SEO + GEO that moves the needle. No fluff, no lock-in.
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