ABOUT US

Straight Up Search.
No Fluff. No Lock-in.

We built the agency we always wanted to work with — one that's honest about what SEO can do, moves fast, and measures everything that actually matters.

📍 Northern Ireland, UK

📅 10+ years in SEO

🎯 eCommerce specialist

FOUNDER

Jamie Irwin

Jamie founded Straight Up Search with a simple philosophy: SEO should be transparent, results-driven, and completely free of fluff. After a decade working agency-side and in-house, he'd seen too many businesses being sold rankings dashboards dressed up as strategy.

The agency was built to be different — smaller, faster, and more accountable. Every client gets a direct line to the person doing the work, not an account manager relaying messages.

Jamie specialises in eCommerce SEO — site architecture, category page strategy, link acquisition, and the kind of technical work that actually moves revenue. In 2026, he expanded the agency's offering to include GEO (Generative Engine Optimisation), recognising early that AI search is the next frontier for brand visibility.

He's been featured in Forbes, Search Engine Journal, the Ahrefs Blog, Semrush, and The Drum.

Book a Discovery Call View GEO Services

HOW WE WORK

Four Things We Won't Compromise On

🎯

Transparency First

You see everything — rankings, backlinks acquired, content produced, technical fixes made. Monthly reports include the work done and the results it drove. No vanity metrics.

⚡

Speed Over Process

We don't have five approval layers between strategy and execution. When something needs doing, it gets done. Reactive to rank changes within days, not weeks.

📊

Revenue Over Rankings

Position 1 for a keyword nobody searches isn't a win. We focus on the queries and pages that drive actual revenue — and we can show you the attribution.

🤝

No Lock-In

Month-to-month on everything. If we're not delivering, you shouldn't be stuck with us. That accountability keeps us sharp.

WHY STRAIGHT UP SEARCH

What Makes Us Different

🧑‍💻

You work with the strategist

Not an account manager. Jamie and the team are directly involved in every account. The person on your strategy call is the person doing the work.

📋

Documented deliverables

Every month you get a clear list of exactly what was done — links acquired, content published, fixes made. Not a dashboard of impressions.

🔬

eCommerce-native thinking

We understand margin, AOV, and category seasonality. SEO strategy is built around what drives revenue, not just traffic.

🤖

Early on GEO

We launched GEO services in early 2026 — before most agencies had even written a blog post about it. Our clients are already seeing AI citations their competitors aren't.

💬

Honest about what won't work

If your site needs 6 months of technical work before content will move the needle, we'll tell you that. We'd rather lose the brief than take retainer money for theatre.

📈

We measure what matters

£1 invested in SEO should return more than £1. We track revenue attribution, not just ranking positions.

Straight Up Search.No Fluff. No Lock-in.

Jamie Irwin

Four Things We Won't Compromise On

What Makes Us Different

Ready to Work Together?

Straight Up Search.
No Fluff. No Lock-in.