A structured index of Straight Up Search's organisation, people, services and the relationships between them. Every entry is backed by quoted evidence from our own published pages, so people and machines can check where each fact comes from. Machine-readable version: /entitymap.json.
Publisher
Straight Up Search
Version
1.0
Entities
21
Relations
32
Evidence quotes
47
Generated
17 Sep 2026
Organization
Straight Up Search
Also known as: Straight Up Search Ltd, SUS
Straight Up Search is an SEO and Generative Engine Optimisation (GEO) agency based in Northampton, Northamptonshire, that specialises in eCommerce and also works with SaaS companies. It was founded by Jamie Irwin and sells rolling monthly retainers with no minimum term.
“Straight Up Search is a UK-based SEO and GEO (Generative Engine Optimisation) agency specialising in eCommerce and SaaS brands. Founded by Jamie Irwin, the agency delivers transparent, results-driven search visibility across both traditional search engines and AI platforms.”
“We specialise in eCommerce. We also work with SaaS and service businesses. We'll tell you upfront if your niche is outside our expertise rather than take your money and learn on the job.”
“Straight Up Search is a small, deliberately lean team. No account managers who've never touched a crawl report, no juniors fronting client calls they can't answer.”
“Yes. All plans are month-to-month with 30 days' cancellation notice. No lock-in, no minimum terms. We recommend at least 3 months to see meaningful results.”
TutorCruncher is a tutor management software company and a Straight Up Search SaaS SEO client. Its published case study reports monthly organic traffic growing from 5k to 16k within 16 months.
“TutorCruncher builds tutor management software used by tutoring businesses worldwide. Their challenge wasn't a lack of SEO history, it was stagnation and thin legacy content. A content audit plus a keyword strategy targeting the far larger North American search volumes tripled monthly organic traffic from 5k to 16k within 16 months, alongside a 212% increase in first-page keyword rankings.”
“This led to our SEO strategy to focus on gaining North American traction as keyword research revealed that the search volumes were almost 10x greater (for certain terms).”
ServiceClub.com is a training, filtering and onboarding platform for delivery drivers and a Straight Up Search SaaS SEO client. Its published case study reports organic sessions up 1,925% and page-one keyword rankings rising from 52 to 950+.
“ServiceClub is a training, filtering and onboarding platform for delivery drivers, working with companies including Just Eat and Deliveroo. Starting from a technically broken site with almost no organic presence, we took organic sessions up 1,925%, grew monthly users from 635 to over 14,900, and moved page-one keyword rankings from 52 to 950+.”
“The client's goal was to increase their position in SERP's for keywords related to their service. Through our research, we discovered that they were not ranking for many relevant keywords. We also found that their website was not optimised for SEO.”
“Jamie Irwin: Founder & SEO Director. Jamie founded Straight Up Search with a simple philosophy: SEO should be transparent, results-driven, and completely free of fluff. Runs strategy, technical audits, and client relationships directly.”
“I'm Jamie Irwin, I run an eCommerce SEO agency and audit other agencies' work most weeks, so I hold Straight Up Search to the same standard this guide tells you to demand.”
“Forbes recognised Jamie's expertise by featuring his insights in their comprehensive "Search Engine Marketing Ultimate Guide (2024)" [1], where he provided strategic guidance on competitive keyword analysis and cost management for search marketing campaigns.”
SEO Services are Straight Up Search's monthly SEO retainers, built mainly for eCommerce brands. Every retainer covers link building and Digital PR, content and on-page SEO, and technical SEO, sold in three tiers: Bronze, Silver and Gold.
“Link building, content strategy, and technical SEO built around what actually drives eCommerce revenue. Transparent monthly retainers. Rolling monthly. No minimum terms.”
“SEO Retainers: Link building and Digital PR, content strategy and on-page optimisation, technical SEO. Three tiers: Bronze (£1,395/mo), Silver (£1,950/mo), Gold (£2,595/mo).”
Link Building & Digital PR is the authority-building part of every Straight Up Search SEO retainer. It covers guest posts, link insertions on editorial sites and quarterly Digital PR campaigns, with every link documented.
“Real editorial placements on DR35–55+ sites. Guest posts, link insertions, and quarterly Digital PR campaigns that build domain authority where it matters. Every link documented.”
“Links for eCommerce require product-category relevance, not just topical match. Our outreach targets publications and sites your customers actually read.”
Content & On-Page SEO is the content part of every Straight Up Search SEO retainer. It covers SEO articles, category and landing page optimisations, internal linking audits and content gap analysis.
Technical SEO is the technical part of every Straight Up Search SEO retainer. It covers weekly crawl health monitoring, Core Web Vitals, schema markup, site architecture and a monthly queue of prioritised fixes.
“Weekly health monitoring, Core Web Vitals, schema markup, and a prioritised fix queue every month. We find the technical issues that are costing you rankings and fix them.”
“Crawl depth, URL structure, and internal linking determine how much of your catalogue Google indexes and ranks. We audit and fix the underlying architecture.”
eCommerce SEO is Straight Up Search's core specialism: SEO for online stores, focused on category pages, product pages, site architecture and Core Web Vitals. It treats a store as a catalogue-scale technical and commercial problem, not a blog.
“The biggest revenue opportunity in eCommerce SEO is almost always category pages. We optimise copy, faceted navigation, internal links, and schema to capture category-level search intent at scale.”
Also known as: Shopify SEO, WooCommerce SEO, Magento SEO, BigCommerce SEO
eCommerce Platform SEO is Straight Up Search's platform-specific SEO work for stores on Shopify, WooCommerce, BigCommerce, Magento (Adobe Commerce), Squarespace, Wix and Weebly. It starts from what each platform does and does not let you control technically.
“Three things vary meaningfully by platform: how much technical control you get (can you edit robots.txt, set custom canonicals, control URL structure), how the platform handles duplicate content by default (faceted navigation and filtering are the biggest culprits), and how much of the SEO work requires a developer versus a content person.”
Also known as: Generative Engine Optimisation Services, AI SEO Services
GEO Services are Straight Up Search's Generative Engine Optimisation retainers for eCommerce and SaaS brands. They cover AI crawler access, entity and schema work, AI brand monitoring and citable content, sold as GEO Starter and GEO Full, either standalone or added to an SEO retainer.
“GEO (Generative Engine Optimisation, also called AI SEO or AI search optimisation): AI crawler access (llms.txt, robots.txt configuration), entity and schema setup, AI brand monitoring across ChatGPT, Perplexity, Gemini and Bing Copilot, citability scoring. Two tiers: GEO Starter (£595/mo), GEO Full (£995/mo).”
“Yes. GEO Starter and GEO Full are available as standalone services. That said, a solid SEO foundation does accelerate GEO results, because AI platforms favour brands that already rank well in traditional search.”
SaaS SEO is Straight Up Search's SEO work for software companies. It combines a content audit, keyword strategy built around how SaaS buyers research, technical SEO, and link building and digital PR, and it is backed by two published client case studies.
“Straight Up Search works with SaaS companies growing organic traffic in genuinely competitive, research-driven markets. Two of our strongest results to date are SaaS clients, not eCommerce brands, because the same disciplines apply: content-led keyword strategy, technical SEO, and digital PR, just aimed at a different buyer and a longer research cycle.”
“It's a content audit to clear out what isn't working, a keyword strategy built around how SaaS buyers actually search, technical SEO to fix the architecture underneath it, and link building and digital PR to build authority in a competitive space.”
Northampton, Northamptonshire, is the largest local market Straight Up Search serves. The agency's office is in Great Doddington, about ten miles from the town centre.
“Straight Up Search is an SEO and GEO agency serving Northampton and the rest of Northamptonshire, with its office in Great Doddington, about ten miles from the town centre.”
Also known as: Wellingborough, Northamptonshire, Great Doddington
Wellingborough, Northamptonshire, is the town Straight Up Search's office sits just outside, in Great Doddington. It is the agency's strongest local search presence.
“Straight Up Search is an SEO and GEO agency with its office in Great Doddington, just outside Wellingborough, serving businesses across Northamptonshire.”
“Our office is at 79 John Gray Road, Great Doddington, Wellingborough NN29 7TX, in Great Doddington just outside Wellingborough. It is a real office, not a virtual address, and it is the address on our Google Business Profile.”
“Our main office is at 79 John Gray Road, Great Doddington, Wellingborough NN29 7TX, in Great Doddington near Wellingborough. We also have an office in Ballymoney, Northern Ireland.”
Also known as: GEO, Generative engine optimization, AI SEO, AI search optimisation
Generative Engine Optimisation (GEO), as Straight Up Search uses the term, is the work of getting a brand cited and recommended in answers written by AI tools such as ChatGPT, Perplexity and Google AI Overviews. Straight Up Search treats GEO, AEO and AI SEO as one overlapping discipline run alongside core SEO.
“Generative engine optimisation (also written generative engine optimization) is the work of making your brand the source AI tools cite and recommend.”
“GEO is the work of getting your brand cited and recommended in answers written by AI tools such as ChatGPT, Perplexity and Google AI Overviews. It leans on entity data, structured data and the third-party sources those tools draw from.”
“In practice, yes. GEO, AI SEO and AI search optimisation are all used for the same work: getting your brand cited and recommended inside AI answers from ChatGPT, Perplexity, Google AI Overviews, Gemini and Bing Copilot.”
eCommerce, in Straight Up Search's usage, means online stores selling products from a catalogue. eCommerce brands are the agency's primary market for both SEO and GEO work.
“Thin content, duplicate descriptions, and missing schema are endemic on product pages. We fix the issues that are suppressing your best products in search.”