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          "text": "GEO (Generative Engine Optimisation, also called AI SEO or AI search optimisation): AI crawler access (llms.txt, robots.txt configuration), entity and schema setup, AI brand monitoring across ChatGPT, Perplexity, Gemini and Bing Copilot, citability scoring. Two tiers: GEO Starter (£595/mo), GEO Full (£995/mo).",
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