If you're an SEO professional, then one of your biggest challenges is finding clients.
You can either cold call businesses and hope they need your services, or you can try to find leads online.
In this blog post, we'll share some tips on how to get SEO clients without cold calling. We'll also share a few resources that you can use to find leads. So if you're looking for ways to grow your business, read on!
Let's dive straight into some tips.
Tips on How to Get SEO Clients without Cold Calling
If you're just starting out, it can be hard to convince businesses that they need your services.
You have one chance to make a first impression, so how do you convince them this is your area of expertise?
One idea is to offer free consultations. If you want to find clients this way, it's important to set expectations before the meeting begins. Tell them how long it will take, how they can prepare for the meeting, and what sort of price packages or tiers that you offer.
Obviously, it makes sense to be slightly flexible on your pricing if you're just starting out. So bear this in mind but make sure you're assertive in your approach to this.
Make sure this "Free Consultation" is clearly communicated to your prospects. Keep it above the fold on your website and make it clear when cold emailing. Bonus tip? If the prospect is vaguely interested in your SEO services, follow up with a 5 minute personalised video.
Attend Events With Your Target Customers
If you're struggling for leads, attending events is a great way to meet new prospective clients. If you can't attend an event in person, you could always try virtual conferences within your industry.
When you attend events in your niche, you get the chance to network with potential customers. These are the people who could actually use your services. You will know how they operate and how exactly they can benefit from what you offer. So when they need search engine optimization, you're the first SEO practitioner that comes to mind (hopefully).
When thinking about what events to attend, think about what industries need SEO the most. Two examples spring to mind as potentially good angles - events targeting eCommerce and SaaS. Both of these tend to thrive in the digital marketing world.
Get involved in business networking groups as a way to generate new leads. Typically, these groups will advertise networking events which could be a way to start some conversations with some potential clients. Bring business cards or work on your "elevator pitch".