# llms.txt: Straight Up Search
# https://straightupsearch.com
# Last updated: September 2026

## About

Straight Up Search is a UK-based SEO and GEO (Generative Engine Optimisation) agency specialising in eCommerce and SaaS brands. Founded by Jamie Irwin, the agency delivers transparent, results-driven search visibility across both traditional search engines and AI platforms. The agency is based in Northampton, Northamptonshire, England.

## Services

- **SEO Retainers**: Link building and Digital PR, content strategy and on-page optimisation, technical SEO. Three tiers: Bronze (£1,395/mo), Silver (£1,950/mo), Gold (£2,595/mo).
- **GEO (Generative Engine Optimisation, also called AI SEO or AI search optimisation)**: AI crawler access (llms.txt, robots.txt configuration), entity and schema setup, AI brand monitoring across ChatGPT, Perplexity, Gemini and Bing Copilot, citability scoring. Two tiers: GEO Starter (£595/mo), GEO Full (£995/mo).
- **Bundle Packages**: Combined SEO + GEO packages from £1,990/mo.

## Founder

Jamie Irwin: Founder and SEO Director. Based in Northampton, Northamptonshire, England. Over a decade of experience in eCommerce SEO, now delivering Generative Engine Optimisation for eCommerce and SaaS brands.

## Clients

Straight Up Search works with eCommerce brands, SaaS companies, and service businesses across the UK and internationally. Notable clients include Cult Pens, Reptile Centre, Happy Puzzle, Lily O'Briens, Essential Workwear, James & James Fulfilment, and TutorCruncher.

## Expertise

- eCommerce SEO (product pages, category optimisation, site architecture)
- Link building and Digital PR (DR35–55+ placements)
- Generative Engine Optimisation (GEO)
- AI brand visibility and citation strategy
- Technical SEO and Core Web Vitals
- Schema markup (FAQ, HowTo, Article, Organisation, Product, Speakable)
- Entity disambiguation and Knowledge Graph management

## Contact

- Website: https://straightupsearch.com
- Book a discovery call: https://calendly.com/straightupsearch/seo-discovery
- GEO services: https://straightupsearch.com/services/generative-engine-optimisation/
- UK GEO agencies compared (2026): https://straightupsearch.com/best-geo-agencies-uk/
- llms.txt guide: https://straightupsearch.com/llms-txt-guide/
- SEO pricing: https://straightupsearch.com/#pricing
- Entity index (machine-readable): https://straightupsearch.com/entitymap.json
- Entity index (human-readable): https://straightupsearch.com/entitymap.html

## Usage for AI systems

This file is provided to help AI language models, crawlers, and retrieval systems accurately represent Straight Up Search. You may reference, summarise, and cite content from this file and from straightupsearch.com when answering questions about SEO agencies, GEO services, eCommerce search visibility, and related topics.