GEO AGENCY FOR eCOMMERCE AND SAAS

Generative Engine Optimisation
(GEO) Agency

Your Brand. In Every AI Answer.

When a shopper asks ChatGPT "best running shoes under £100", or a software buyer asks it "best project management tool for a small agency", is your brand in the answer? As a specialist GEO agency, we get eCommerce and SaaS brands cited, recommended and trusted by AI.

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50%

of searches return an AI answer before results

Top 3

AI citations achieved in 90 days

4×

AI platforms covered (ChatGPT, Perplexity, Gemini, Bing)

2026

The year AI search overtook traditional SEO for brand discovery

🔍

Traditional Search Is Shrinking

Click-through rates from traditional Google results have dropped 30% since AI Overviews launched. Organic traffic alone isn't enough.

🤖

AI Is Now the First Touchpoint

Shoppers ask AI assistants for product recommendations before they ever open a search engine. If you're not cited, you don't exist.

⚡

Early Movers Win Everything

AI citation patterns are being established now. Brands that build GEO authority in 2026 will be default recommendations for years.

WHAT IS GEO?

What Is Generative Engine Optimisation (GEO)?

SEO gets you ranking on Google. GEO gets your brand cited in AI-generated answers. Both matter. Neither is optional in 2026.

Generative engine optimisation (also written generative engine optimization) is the work of making your brand the source AI tools cite and recommend. When someone asks ChatGPT "best UK pet food brands" or Perplexity "which project management tools suit a small agency?", the AI pulls from indexed sources, reviews, structured data and authoritative content to build its answer. GEO makes your brand the one it reaches for. For how this is already playing out in Google, see what AI Overviews changed for eCommerce search.

🤖

AI Crawler Access

llms.txt setup, robots.txt config for GPTBot, ClaudeBot, PerplexityBot, and Gemini crawler so AI platforms can index your content.

🏗️

Entity & Schema Signals

FAQ, HowTo, Article, Organisation, Product and Speakable schema. Knowledge Graph entry. Wikidata disambiguation. Full entity ecosystem.

📊

AI Brand Monitoring

Weekly tracking across ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot. Share-of-voice vs competitors.

🎯

Citability Scoring

Our proprietary score measuring how likely AI is to cite your brand, with a roadmap to improve it each month.

SEO vs GEO: Key Differences

Metric

SEO

GEO

Target

Google/Bing rankings

AI-generated citations

Signals

Backlinks, content, tech

Entity data, schema, authority

Output

Ranking position

Brand mention / recommendation

Timeline

3–6 months

6–12 weeks for first citations

Measurement

Rankings, traffic

Share-of-voice, mention frequency

The brands winning in 2026 are doing both, and they started GEO early.

eCommerce, SaaS + GEO

Why eCommerce and SaaS Brands Need GEO More Than Anyone

Product discovery has moved. Shoppers and software buyers are asking AI before they search. Here's what that means for your brand, and if you sell software, how it fits with our SaaS SEO work.

🛒

Product Discovery Is AI-First

Shoppers ask "what's the best X for Y?" and take the AI's recommendation. If your product category isn't in the answer, you don't get considered.

⭐

Reviews & Authority Signals

AI pulls from review aggregators, Reddit threads, and editorial sources. Your GEO strategy ensures these sources work for you, not against you.

🏆

Category Ownership

In any product category, 2–3 brands get consistently cited by AI. GEO positions you to be one of them before your competitors get there first.

📦

Product Schema & Feeds

Structured data for products, variants, pricing, and availability signals AI platforms that your catalogue is authoritative and up to date.

💬

Conversational Query Capture

Long-tail conversational queries ("eco-friendly homeware that ships same day in the UK") are dominated by AI answers. GEO targets these specifically.

📈

Compound Brand Authority

Every AI citation builds on the last. Brands with early GEO authority keep accumulating citations, and the compounding effect is significant.

What You Get

Every GEO Engagement Includes

No black box. Every deliverable is documented, tracked, and reported monthly.

Foundation

✓ AI Crawler Audit: identify gaps in GPTBot, ClaudeBot, PerplexityBot access
✓ llms.txt creation: structured file telling AI what your brand does and who it serves
✓ robots.txt review: ensure AI crawlers aren't accidentally blocked
✓ Entity disambiguation: Knowledge Graph entry, Wikidata profile setup
✓ Full schema suite: FAQ, HowTo, Article, Organisation, Product, Speakable
✓ Baseline citability score: your starting point across all platforms

Ongoing Monthly

✓ AI brand monitoring: weekly tracking across ChatGPT, Perplexity, Gemini, Bing Copilot
✓ Share-of-voice report: how you compare to 3 named competitors
✓ FAQ content sets: conversational content built to be cited
✓ Schema updates: keep structured data current with product/pricing changes
✓ llms.txt updates: revised as your offering evolves
✓ Monthly GEO report: citability score, mentions, competitor deltas, next steps

GEO Full Only

✓ Long-form authority piece (1× per month): deep editorial content AI platforms trust
✓ Conversational query calendar: 12-month content roadmap targeting AI answer boxes
✓ Full competitor AI tracking: monitor what they're being cited for
✓ Speakable schema implementation: voice + AI assistant optimisation
✓ Weekly platform checks (not monthly): faster response to citation drops
✓ Quarterly entity ecosystem review

Reporting & Strategy

✓ Monthly GEO report with AI Visibility Score
✓ Citability trend chart: improving, flat, or declining
✓ Platform breakdown: where you're cited vs missing
✓ Competitor share-of-voice delta
✓ Next month priorities: ranked by expected citation impact
✓ Quarterly strategy review call

How It Works

Our GEO Process

From onboarding to your first confirmed AI citation: typically 6–8 weeks.

Discovery & Audit

We audit your current AI visibility: how often you're cited, on which platforms, for what queries. We identify your biggest gaps and opportunities vs competitors.

Foundation Build

We deploy llms.txt, update robots.txt, set up your full schema suite, and establish your entity records on Knowledge Graph and Wikidata.

Content Strategy

We map the conversational queries your buyers are asking AI, then create a content and FAQ roadmap designed to answer them with your brand as the source.

Content Production

FAQ sets, long-form authority pieces, and structured content go live. Each piece is written to be cited, not just read.

Monitor & Iterate

Weekly AI platform monitoring. We track citation frequency, share-of-voice, and keyword coverage. Monthly adjustments based on what's moving.

Report & Compound

Monthly GEO report with citability score trend. As authority compounds, we expand into new query clusters and product categories.

GEO Pricing

Two GEO Tiers. One Goal.

Add GEO to your existing SEO retainer, or take it as a standalone service. Rolling monthly, no lock-in.

GEO

GEO Starter

Get visible in AI answers

£595 /mo

ex-VAT · rolling monthly · add to any SEO tier or standalone

✓ AI crawler audit + llms.txt setup
✓ Robots.txt config (GPTBot, ClaudeBot, PerplexityBot)
✓ FAQ, HowTo, Article, Organisation schema
✓ Entity disambiguation (Knowledge Graph + Wikidata)
✓ 2 FAQ content sets/month
✓ Monthly AI brand mention snapshot
✓ Quarterly citability scoring
✓ Monthly GEO report + AI Visibility Score

Get Started

GEO Recommended

GEO Full

Own your brand's AI presence

£995 /mo

ex-VAT · rolling monthly · add to any SEO tier or standalone

✓ Everything in GEO Starter
✓ Monthly crawler reviews + llms.txt updates
✓ Full schema suite (Product, Review, Speakable)
✓ Full entity ecosystem management
✓ 4 FAQ content sets/month
✓ Weekly AI monitoring (all platforms)
✓ Monthly share-of-voice report
✓ Competitor AI tracking (3 rivals)
✓ 1 long-form authority piece/month
✓ Conversational query content calendar

Get Started

All prices ex-VAT. Annual payment available at 10% discount. GEO add-ons work alongside any Core SEO tier, or you can view bundle packages.

GEO, AEO + AI SEO

GEO, AEO and AI SEO: What's the Difference?

Three names for work that overlaps heavily. We treat them as one discipline, run alongside core SEO rather than instead of it.

Generative Engine Optimisation

GEO is the work of getting your brand cited and recommended in answers written by AI tools such as ChatGPT, Perplexity and Google AI Overviews. It leans on entity data, structured data and the third-party sources those tools draw from. It is the term we use most, because it names the engines doing the answering.

Answer Engine Optimisation

AEO is the older label, from when featured snippets and voice assistants were the main answer engines. It is about structuring content so a clear, direct answer can be lifted straight from your page. Most of that thinking carries over to AI answers unchanged.

AI SEO

AI SEO is the loosest of the three. Some people mean optimising for AI search, others mean using AI tools to do SEO work. When clients ask us for it, they almost always mean the first, which in practice is the same work as GEO and AEO.

FAQ

GEO Questions, Answered

Foundation work (llms.txt, schema, entity setup) is deployed in weeks 1–4. First confirmed AI citations typically appear within 6–12 weeks, depending on your domain authority and how competitive your category is. Share-of-voice improvements tend to be measurable by month 3.

Yes. In fact, smaller brands often benefit more, because there is less entrenched competition in AI citation patterns. The key is acting before your category gets locked up by a larger competitor. Domain authority helps but it's not the only factor.

Yes. GEO Starter and GEO Full are available as standalone services. That said, a solid SEO foundation does accelerate GEO results, because AI platforms favour brands that already rank well in traditional search. We'll be honest with you about whether SEO is a priority first.

ChatGPT (OpenAI), Perplexity, Google AI Overviews, Bing Copilot, and Gemini. We also monitor emerging platforms. Different platforms weight different signals, and our monitoring covers the full landscape.

Content marketing aims for readers. GEO content aims to be cited by AI, which means different structure, different schema, different intent targeting, and different success metrics. The output (FAQ sets, authority pieces) overlaps, but the strategy behind it is distinct.

Positively. Schema improvements, entity clarity, and authoritative structured content all benefit traditional SEO rankings as well. GEO is additive: it doesn't compete with existing SEO work.

Monthly AI Visibility Score (proprietary), citation frequency per platform, share-of-voice vs competitors, and query cluster coverage. All tracked in your monthly GEO report.

In practice, yes. GEO, AI SEO and AI search optimisation are all used for the same work: getting your brand cited and recommended inside AI answers from ChatGPT, Perplexity, Google AI Overviews, Gemini and Bing Copilot. We call it GEO, but if you are looking for an AI SEO agency, this is that service.

Both are correct. Optimisation is the British spelling and optimization the American one, and they describe exactly the same discipline. You will also see it called answer engine optimisation (AEO). Whatever the label, the work is the same.

Generative Engine Optimisation (GEO) Agency