GEO SERVICES FOR eCOMMERCE

Your Brand.
In Every AI Answer.

When a shopper asks ChatGPT "best running shoes under £100" or "top UK homeware brands" — is your brand in the answer? GEO (Generative Engine Optimisation) makes sure it is. We specialise in getting eCommerce brands cited, recommended, and trusted by AI.

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50%

of searches return an AI answer before results

Top 3

AI citations achieved in 90 days

4×

AI platforms covered (ChatGPT, Perplexity, Gemini, Bing)

2026

The year AI search overtook traditional SEO for brand discovery

🔍

Traditional Search Is Shrinking

Click-through rates from traditional Google results have dropped 30% since AI Overviews launched. Organic traffic alone isn't enough.

🤖

AI Is Now the First Touchpoint

Shoppers ask AI assistants for product recommendations before they ever open a search engine. If you're not cited, you don't exist.

⚡

Early Movers Win Everything

AI citation patterns are being established now. Brands that build GEO authority in 2026 will be default recommendations for years.

WHAT IS GEO?

Generative Engine Optimisation — Explained

SEO gets you ranking on Google. GEO gets your brand cited in AI-generated answers. Both matter. Neither is optional in 2026.

When someone asks ChatGPT "best UK pet food brands" or Perplexity "which eCommerce platforms are most reliable?" — an AI pulls from indexed sources, reviews, structured data, and authoritative content to generate its answer. GEO makes your brand the one it reaches for.

🤖

AI Crawler Access

llms.txt setup, robots.txt config for GPTBot, ClaudeBot, PerplexityBot, and Gemini crawler so AI platforms can index your content.

🏗️

Entity & Schema Signals

FAQ, HowTo, Article, Organisation, Product and Speakable schema. Knowledge Graph entry. Wikidata disambiguation. Full entity ecosystem.

📊

AI Brand Monitoring

Weekly tracking across ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot. Share-of-voice vs competitors.

🎯

Citability Scoring

Our proprietary score measuring how likely AI is to cite your brand — and a roadmap to improve it each month.

SEO vs GEO — KEY DIFFERENCES

Metric

SEO

GEO

Target

Google/Bing rankings

AI-generated citations

Signals

Backlinks, content, tech

Entity data, schema, authority

Output

Ranking position

Brand mention / recommendation

Timeline

3–6 months

6–12 weeks for first citations

Measurement

Rankings, traffic

Share-of-voice, mention frequency

The brands winning in 2026 are doing both — and they started GEO early.

eCommerce + GEO

Why eCommerce Brands Need GEO More Than Anyone

Product discovery has moved. Your customers are asking AI before they search. Here's what that means for your brand.

🛒

Product Discovery Is AI-First

Shoppers ask "what's the best X for Y?" and take the AI's recommendation. If your product category isn't in the answer, you don't get considered.

⭐

Reviews & Authority Signals

AI pulls from review aggregators, Reddit threads, and editorial sources. Your GEO strategy ensures these sources work for you, not against you.

🏆

Category Ownership

In any product category, 2–3 brands get consistently cited by AI. GEO positions you to be one of them — before your competitors get there first.

📦

Product Schema & Feeds

Structured data for products, variants, pricing, and availability signals AI platforms that your catalogue is authoritative and up to date.

💬

Conversational Query Capture

Long-tail conversational queries ("eco-friendly homeware that ships same day in the UK") are dominated by AI answers. GEO targets these specifically.

📈

Compound Brand Authority

Every AI citation builds on the last. Brands with early GEO authority accumulate citation frequency exponentially — the compounding effect is significant.

What You Get

Every GEO Engagement Includes

No black box. Every deliverable is documented, tracked, and reported monthly.

Foundation

✓ AI Crawler Audit — identify gaps in GPTBot, ClaudeBot, PerplexityBot access
✓ llms.txt creation — structured file telling AI what your brand does and who it serves
✓ robots.txt review — ensure AI crawlers aren't accidentally blocked
✓ Entity disambiguation — Knowledge Graph entry, Wikidata profile setup
✓ Full schema suite — FAQ, HowTo, Article, Organisation, Product, Speakable
✓ Baseline citability score — your starting point across all platforms

Ongoing Monthly

✓ AI brand monitoring — weekly tracking across ChatGPT, Perplexity, Gemini, Bing Copilot
✓ Share-of-voice report — how you compare to 3 named competitors
✓ FAQ content sets — conversational content built to be cited
✓ Schema updates — keep structured data current with product/pricing changes
✓ llms.txt updates — revised as your offering evolves
✓ Monthly GEO report — citability score, mentions, competitor deltas, next steps

GEO Full Only

✓ Long-form authority piece (1× per month) — deep editorial content AI platforms trust
✓ Conversational query calendar — 12-month content roadmap targeting AI answer boxes
✓ Full competitor AI tracking — monitor what they're being cited for
✓ Speakable schema implementation — voice + AI assistant optimisation
✓ Weekly platform checks (not monthly) — faster response to citation drops
✓ Quarterly entity ecosystem review

Reporting & Strategy

✓ Monthly GEO report with AI Visibility Score
✓ Citability trend chart — improving, flat, or declining
✓ Platform breakdown — where you're cited vs missing
✓ Competitor share-of-voice delta
✓ Next month priorities — ranked by expected citation impact
✓ Quarterly strategy review call

How It Works

Our GEO Process

From onboarding to your first confirmed AI citation — typically 6–8 weeks.

Discovery & Audit

We audit your current AI visibility — how often you're cited, on which platforms, for what queries. We identify your biggest gaps and opportunities vs competitors.

Foundation Build

We deploy llms.txt, update robots.txt, set up your full schema suite, and establish your entity records on Knowledge Graph and Wikidata.

Content Strategy

We map the conversational queries your buyers are asking AI — then create a content and FAQ roadmap designed to answer them with your brand as the source.

Content Production

FAQ sets, long-form authority pieces, and structured content go live. Each piece is written to be cited, not just read.

Monitor & Iterate

Weekly AI platform monitoring. We track citation frequency, share-of-voice, and keyword coverage. Monthly adjustments based on what's moving.

Report & Compound

Monthly GEO report with citability score trend. As authority compounds, we expand into new query clusters and product categories.

GEO Pricing

Two GEO Tiers. One Goal.

Add GEO to your existing SEO retainer, or take it as a standalone service. Rolling monthly, no lock-in.

GEO

GEO Starter

Get visible in AI answers

£595 /mo

ex-VAT · rolling monthly · add to any SEO tier or standalone

✓ AI crawler audit + llms.txt setup
✓ Robots.txt config (GPTBot, ClaudeBot, PerplexityBot)
✓ FAQ, HowTo, Article, Organisation schema
✓ Entity disambiguation (Knowledge Graph + Wikidata)
✓ 2 FAQ content sets/month
✓ Monthly AI brand mention snapshot
✓ Quarterly citability scoring
✓ Monthly GEO report + AI Visibility Score

Get Started

GEO Recommended

GEO Full

Own your brand's AI presence

£995 /mo

ex-VAT · rolling monthly · add to any SEO tier or standalone

✓ Everything in GEO Starter
✓ Monthly crawler reviews + llms.txt updates
✓ Full schema suite (Product, Review, Speakable)
✓ Full entity ecosystem management
✓ 4 FAQ content sets/month
✓ Weekly AI monitoring (all platforms)
✓ Monthly share-of-voice report
✓ Competitor AI tracking (3 rivals)
✓ 1 long-form authority piece/month
✓ Conversational query content calendar

Get Started

All prices ex-VAT. Annual payment available at 10% discount. GEO add-ons work alongside any Core SEO tier — view bundle packages.

FAQ

GEO Questions — Answered

Foundation work (llms.txt, schema, entity setup) is deployed in weeks 1–4. First confirmed AI citations typically appear within 6–12 weeks, depending on your domain authority and how competitive your category is. Share-of-voice improvements tend to be measurable by month 3.

Yes. In fact, smaller brands often benefit more — less entrenched competition in AI citation patterns. The key is acting before your category gets locked up by a larger competitor. Domain authority helps but it's not the only factor.

Yes. GEO Starter and GEO Full are available as standalone services. That said, a solid SEO foundation does accelerate GEO results — AI platforms favour brands that already rank well in traditional search. We'll be honest with you about whether SEO is a priority first.

ChatGPT (OpenAI), Perplexity, Google AI Overviews, Bing Copilot, and Gemini. We also monitor emerging platforms. Different platforms weight different signals — our monitoring covers the full landscape.

Content marketing aims for readers. GEO content aims to be cited by AI — which means different structure, different schema, different intent targeting, and different success metrics. The output (FAQ sets, authority pieces) overlaps, but the strategy behind it is distinct.

Positively. Schema improvements, entity clarity, and authoritative structured content all benefit traditional SEO rankings as well. GEO is additive — it doesn't compete with existing SEO work.

Monthly AI Visibility Score (proprietary), citation frequency per platform, share-of-voice vs competitors, and query cluster coverage. All tracked in your monthly GEO report.

Your Brand. In Every AI Answer.