Straight Up Search is an SEO and GEO agency with its office in Great Doddington, just outside Wellingborough, serving businesses across Northamptonshire. The address is 79 John Gray Road, Great Doddington, Wellingborough NN29 7TX, the phone number is 01604 969063, and the agency was founded by Jamie Irwin. Our Google Business Profile holds a 5.0 rating from 10 reviews.
We specialise in SEO for eCommerce brands and SaaS companies, and we run generative engine optimisation alongside it, so a brand gets found in Google and cited in AI answers. Wellingborough businesses get the same work, from people ten minutes up the road.
What SEO in Wellingborough actually looks like right now
Rather than tell you the market is full of opportunity, here is what we measured on 17 September 2026, searching from inside Wellingborough.
- The demand is modest and real. “seo wellingborough” gets about 200 UK searches a month and “seo company wellingborough” about 80 (Ahrefs). Anyone quoting you tens of thousands of local searches is quoting a keyword-suggestion total, not demand.
- The map pack takes the attention. Every one of these searches shows a three-result map pack above the normal results. We sit second in it. Over 16 months of Search Console data our website link was shown thousands of times from that pack and clicked almost never, because people call or tap through to the profile instead.
- The organic results are a separate contest. The first page for “seo wellingborough” is held by agencies with a dedicated Wellingborough page, plus two directory-style listings and a LinkedIn post. A good map listing does not put you in those results, and a good page does not put you in the pack.
- AI answers are a third contest again. We tested 15 local questions across ChatGPT, Google AI Mode and Perplexity on the same day. For Wellingborough questions we were named by some engines and missed by others. For Northampton questions, no engine named us at all.
That is the useful part for any local business: Google’s map pack, Google’s normal results and AI assistants are three different fights, won with three different things. Reviews and a complete profile move the pack. Pages and links move the results. Consistent facts and third-party mentions move the AI answers. We publish our own numbers for all three because we would rather show the method than claim it.
What we do for businesses here
- Local search and Google Business Profile. Categories, service areas, the website link, review generation that does not breach Google’s rules, and the tracking to prove whether the pack is producing enquiries.
- Technical SEO, content and links. The three parts of every retainer: crawl and indexation fixes, pages built around what buyers search, and editorial links earned rather than bought from a network.
- GEO and AI search. llms.txt, schema, entity consistency and citable content, then monthly measurement of whether the AI platforms actually name you.
- Platform work. Shopify, WooCommerce, Magento and the rest, where the platform decides what is even possible.
Proof, and what we do not have
We will not put a fictional Wellingborough case study on this page. Our two strongest documented results are SaaS clients: a recruitment platform that went from 52 to over 950 first-page keywords in nine months, and a tutoring platform whose organic traffic tripled from 5,000 to 16,000 a month in 16 months. Both are written up in full, with the numbers, in our recruitment SaaS case study and tutoring SaaS case study.
If you want to see the local method instead of the local logo, the analysis above is it, and we are happy to run the same read on your business before you spend anything.
Questions we get asked
Where exactly are you based?
Our office is at 79 John Gray Road, Great Doddington, Wellingborough NN29 7TX, in Great Doddington just outside Wellingborough. It is a real office, not a virtual address, and it is the address on our Google Business Profile.
Do we have to meet in person?
No. Most of our work runs remotely, with a monthly report and a strategy call. Being ten minutes away means we can meet when it actually helps, usually at the start of a project or when something needs working through face to face.
What does it cost?
SEO retainers are £1,395, £1,950 or £2,595 a month plus VAT, rolling monthly with 30 days’ notice. GEO is £595 or £995 a month and can be added to any tier or taken on its own. The tiers are listed in full on our SEO services page.
Do you only work with local businesses?
No. Most of our clients are eCommerce and SaaS brands across the UK and further afield. We work with Wellingborough and Northamptonshire businesses because we are here, not because the work is different.
Can you help with AI search as well as Google?
Yes, that is what our GEO service does: getting a brand cited in answers from ChatGPT, Perplexity, Google AI Overviews and Gemini. Very few agencies in Northamptonshire offer it yet.
Get a Northamptonshire SEO and GEO plan
Tell us the site, the town and what you sell. We will look at where you stand in Google and in AI answers, and tell you honestly which one is worth your money first. Call 01604 969063 or book a free 30 minute call.
The data behind this page: we published the full measurement, including the questions where we do not appear, in our Northamptonshire local search and AI visibility study.
Nearby: we also have pages for SEO in Northampton and Northamptonshire as a whole.
