AEO vs GEO: Which Should You Prioritise?
AEO and GEO get argued about as if you have to pick one. You don’t. Answer engine optimisation (AEO) is …
Digital Marketing
Who Google and AI Recommend for SEO in Northamptonshire (2026 Study)
On 17 September 2026 we measured local search visibility for SEO services across Northamptonshire three ways: Google’s map pack, Google’s …
llms.txt: What It Is, How It Works and How to Set It Up
If you have heard about llms.txt in the last year but are not clear on what it does or whether …
Best Generative Engine Optimisation Agencies in the UK (2026)
Seven UK generative engine optimisation agencies for 2026, compared on methodology, published results, technical capability and client reviews.
AI Overviews and eCommerce Search: What Store Owners Need to Know
A client opened Search Console with me a few weeks back and pointed at a graph that made no sense: …
eCommerce SEO Migration Checklist: What an Agency Should Handle
Most eCommerce SEO migration content online is written as a DIY checklist: here’s what you, the store owner, need to …
Shopify vs WooCommerce SEO: What Actually Differs
You’re three tabs deep into “Shopify vs WooCommerce SEO” articles and no closer to an answer. One says Shopify wins …
How to Choose an eCommerce SEO Agency in 2026
A brand owner recently asked me to audit three months of work from the agency he was paying. It was …
Faceted Navigation SEO 2025: eCommerce Ranking Fix & Best Practices
Your e-commerce filter system may be killing your rankings and burning crawl budget. Faceted navigation spawns thousands of duplicate filter …
Local SEO Checklist for London-Based Businesses: Essential Steps
Running a London-based business means competing with thousands of other companies for local customers’ attention. Your business needs a strategic …
