What Does an SEO Agency Do: Key Responsibilities and Services Explained

Last Updated On: August 4, 2023

As a business owner, you may have heard the term “SEO agency” used, but you might not know what it means or how it can help your company. An SEO firm is a company made up of experts in search engine optimisation (SEO). Their main goal is to make your website more visible on search engine results pages (SERPs) and drive organic traffic to your site. This leads to more leads and sales for your business.

SEO firms use different methods, such as keyword study, on-page optimisation, content creation, and link building, to reach their goals. These are the most important things you can do to make sure that your website is relevant and easy to use, both of which are important for better search engine rankings. Also, agencies closely watch and analyse data to see how well their strategies are working and make any changes that are needed.

Key Takeaways

  • An SEO service is a company that works to improve the online visibility of a business, which leads to more traffic and sales.
  • Using keyword study, on-page optimisation, and content creation to optimise your website makes it more useful and relevant.
  • By looking at data on a regular basis, agencies can see how well their plans are working and make changes as needed.

SEO: What You Need to Know

As someone who works in search engine optimisation (SEO), I’m often asked what an SEO agency does and how it helps companies. In this short section, I’ll go over the most important parts of search engine optimisation (SEO) that any good company should pay attention to.

Defining SEO

SEO, or search engine optimisation, is all about making a website more visible in the search engine results pages (SERPs) of sites like Google, Bing, and Yahoo. The higher your website ranks for relevant keywords, the more people who are looking for information, goods, or services related to your business will come to your site on their own. One of the most important things an SEO agency does is keyword study to find the best keywords to target based on search volume, user intent, and competition.

Typical SEO Processes – The Pillars of SEO

Once the keywords have been found, an SEO firm will focus on both on-page and off-page factors to improve your website’s ranking. On-page SEO refers to the parts of your website that you can change directly, like headers, layout, and the way links are set up. Technical SEO, on the other hand, looks at things like site speed, mobile-friendliness, and crawling and indexing problems, all of which can affect how well a website does in SERPs.

Off-page SEO is all the things you do to promote your site outside of its own name, like link building. Good SEO companies will help you get high-quality, relevant backlinks, which search engines often see as useful endorsements and can boost your site’s ranking by a lot (if they’re experienced enough)

Touching on Tools

As an SEO professional, Google Search Console is one of my favourite free tools. It’s a great way to keep an eye on how a website is doing and find possible problems. It also gives us very helpful information about keyword rankings, click-through rates, and other important data that can guide our optimisation work.

To sum up, a knowledgeable and effective SEO agency will focus on keyword research, on-page and off-page optimisation, technical SEO, and the effective use of tools like Google Search Console to improve your website’s rankings in SERPs and drive more organic traffic to your site.

How SEO Agencies Operate

As someone who works in SEO, I can tell you that SEO agencies help businesses improve their online profile in a big way. They offer a variety of services that are customised to meet the needs of each customer. Their main goal is to make websites more visible in search engines, increase organic traffic, and get more leads or sales.

The SEO Roadmap for Clients

An important part of what an SEO service does is come up with a well-rounded plan for their clients. This requires a thorough analysis of the business and its online presence, followed by the creation and execution of an SEO strategy with specific goals. Technical SEO is an important part of this. This is where agencies deal with site design and other things that could affect how easily search engine crawlers can access and index a website.

Keyword Research for Foundations

Keyword research is the most important part of a successful SEO campaign, and I use different SEO tools to find useful and high-ranking terms for my clients. By using focused keywords to optimise a website’s content, I can improve its on-page SEO. On-page SEO refers to things like title tags, meta descriptions, and headers that we have direct control over.

Off-Page SEO for Digital Footprints

In addition to on-page SEO, I also pay attention to off-page SEO, which is very important for a site’s online image and authority. Off-page optimisation includes things like building links, using social media, and reaching out to influential people. All of these things can improve a website’s standing in the eyes of search engines.

Local SEO

In addition to these standard SEO practises, I also offer local SEO services to clients who want to increase their reach in a certain area. I can help businesses rank higher in local search results and bring in more people by optimising local keywords, making targeted content, and managing online reviews. In my work in the SEO business, I’ve found that the best results come from a comprehensive approach that includes technical SEO, on-page and off-page optimisation, and, when necessary, local SEO. This is the best way to increase a website’s visibility and drive organic traffic. By keeping up with the latest strategies, tools, and industry changes, I can help my clients stay ahead in the competitive online world.

The Importance of (Good) Content for SEO

As an SEO specialist, I think content is essential to any SEO strategy’s success. In order to raise a website’s search engine ranks and increase organic traffic, content marketing, which entails content production and promotion, is crucial.

First, I want to stress the significance of top-notch content. Search engines like Google strive to give users the most pertinent and worthwhile information. Therefore, I make sure that my clients’ websites appear higher in search results by concentrating on generating well-researched, educational, and interesting content.

Furthermore, it’s critical that the material relate to the target audience. You may generate material that appeals to your audience by being aware of their requirements and interests. This raises the rankings of your website in search engines and fosters reader trust, which increases conversion rates. For instance, if I’m creating content for a client in the health and wellness sector, I’ll make sure to focus on subjects that would appeal to their audience’s interests, like stress management or healthy lifestyle advice.

The incorporation of focused keywords in text is another essential component of SEO. In my capacity as a professional, I make sure that the content I produce is optimised with the appropriate keywords, positioned intelligently throughout the text to make it simpler for search engines to index and rank the pages.

Additionally, I take into account the arrangement of the information I produce, using tools like bullet points, tables, and bold text as necessary to make it reader-friendly and improve its SEO potential. Let’s also not forget headings for good structure and rich media to break up the walls of text.

Site Audits and Technical SEO

I think doing site audits and handling technical SEO difficulties are among the main services provided by an SEO business. A site audit basically determines whether a website is correctly optimised for search engines like Google, Bing, and Yahoo. It’s crucial to check for crawlability and indexation difficulties so that search engines will be able to list your website on the search engine results pages (SERPs) 1.

Technical SEO is an essential component of an audit, as I am an expert in this field. It covers optimisations that raise your website’s search engine ranking by facilitating search engine crawling. For example, common technical SEO chores include enhancing website load times, verifying robot.txt files, and making sure redirection function properly. In actuality, they are the unseen elements that can have a big impact on how visible your site is on search engine results pages.

Examining a website’s numerous technological foundations is crucial during an SEO audit. Indexing, search engine visibility, URLs, structured data, duplicate content, crawlability, linking, redirects, security, site speed, and mobile usability are a few of these essential components 3. The success of your website is more likely to result from optimising these elements.

Using trustworthy SEO tools is essential, in my opinion, especially for technical site assessments. The best tools I discovered include Sitebulb, Screaming Frog and Ahrefs Site Crawler. These tools give information on how well the site is performing and assist in locating problem areas.

In conclusion, performing thorough site audits and handling technical SEO difficulties are part of an SEO agency’s responsibilities. In the end, this raises the position of your website in search engine results, resulting in more organic traffic and new clients for your company

Technical SEO Audit: https://ahrefs.com/blog/

Technical SEO Site Audit at Neil Patel’s Website

What is a technical SEO audit and why is it crucial? Learn more at https://wildcatdigital.co.uk/blog/

Technical SEO Audit at https://www.webfx.com/blog/seo

What an SEO agency does may be found at https://ahrefs.com/blog/

The Role of SEO in Attracting Traffic

As an SEO company, my main objective is to improve website exposure and raise the volume of organic traffic that goes to these sites. I do this through optimising a website’s content, keywords, backlinks, and other features, among other components. Through these techniques, I can contribute to raising a website’s overall authority, which helps improve traffic to its page 1 of Google.

One aspect of my work involves on-page SEO, which refers to elements I have direct control over. This can include optimising linking structures, formatting, and proper use of headers. Additionally, I focus on off-page SEO, which deals with external factors, such as building high-quality backlinks from reputable websites. These methods, along with others, can help to improve a website’s rankings on search engine results pages (SERPs) and draw in more targeted traffic.

Using the latest tools and strategies, I put a lot of effort into content that appeals to both search engines and potential customers. This involves conducting keyword research to discover the most relevant terms for a particular website or industry. By including these keywords in the content, I can help to improve the website’s visibility among users who are likely to be interested in the products or services it offers.

Analysing SEO through Metrics

Analysing SEO using metrics is a crucial part of our job as an SEO business. Metrics aid in my comprehension of a website’s performance in terms of traffic, user behaviour, and total return on investment (ROI).

To track and report various SEO indicators, I first use analytics tools like Google Analytics. This enables me to gather information about a website’s technical health and monitor its progress towards improving its visibility and search engine rankings.

Some of the metrics that I use to evaluate the effectiveness of my SEO approach are as follows:

  • Organic traffic: This refers to the number of visitors arriving at a website through search engines without the aid of paid ads. Monitoring organic traffic growth over time is a great indicator of a successful SEO campaign.
  • Bounce rate: This measures the percentage of people who leave a website after viewing only one page. A high bounce rate could indicate poor site content or poor targeting.

To effectively track and report on the progress of a website’s SEO performance, I use data to compare the results against initial goals and expectations. This enables me to make data-driven decisions and adjust strategies for continuous improvement.

The ROI is a crucial factor I consider. Any company that invests in SEO services must understand whether those investments are yielding the desired outcomes and bringing in money. By tracking the amount of relevant, high-quality traffic and conversions produced from that traffic, I can demonstrate the beneficial effects of my work.

Understanding SEO Costs and Budgeting

When it comes to understanding SEO costs and budgeting, it’s essential to consider various factors that will affect the overall expenditure. As an SEO agency, I aim to provide a comprehensive overview of the different aspects one should consider when deciding on an SEO budget.

First and foremost, the cost of SEO services can vary greatly depending on the agency and the specific services required. Generally, there are three main SEO pricing structures to choose from: the monthly retainer, project-based pricing, and hourly rates 1. It’s crucial to carefully evaluate each of these options and select the one that best suits your business’s needs and resources.

For a basic SEO service, prices can start from as low as £359 per month 2. However, it’s crucial to consider the scope of services offered in such a package. Typically, a basic package would cover a limited number of keywords and may not include more advanced services like content creation, link building, and technical SEO.

When planning an SEO budget, it’s also worth looking into free resources that can help improve your website’s performance. For instance, there are numerous free tools available for keyword research, on-page optimisation, and site speed analysis. Utilising these free tools can help reduce SEO costs and provide valuable insights into areas where your website could benefit from professional assistance.

Lastly, keep in mind that SEO is a long-term strategy and requires consistent effort over time. As such, it’s crucial to allocate a suitable budget that covers ongoing SEO work. This may involve regular audits, content creation, and performance monitoring to ensure your website remains updated and aligned with the latest search engine algorithms.

In conclusion, understanding SEO costs and budgeting involves a multi-faceted approach. By taking into account various pricing structures, assessing the scope of available services, and incorporating free tools, you can devise a cost-effective SEO strategy that caters to your business’s unique needs and goals.

About the author 

Jamie Irwin

I'm Jamie and I've been successfully driving organic growth for my own websites and clients since 2016. Whether you have a a small-to-medium sized business or a multi-million pound organisation, you will benefit from having a SEO strategy that consistently increases your organic traffic for years to come.